Essay about Coopers Ice Arena Solution - 633 Words

Tiffany Harrison MKTG 3000 Spring 2015 Dr. Michael Furick Cooper’s Ice Arena Solution Claude Cooper’s target segment for his public ice skating sessions seems to be adult couples, kids (14 and younger) and teens (14 and up) I think those target segments can increase revenue for him he may just be going about the wrong way. There’s also potential to make certain sessions more exclusive than other public sessions but Claude seems hesitant to do so. His strategies or ideas are great in theory however the results show only poor sales. I believe his focusing on one target group so heavily has left him sort sided as to the potential of profits each segment brings to offering public ice skating sessions. Each group can benefit from public†¦show more content†¦Once he builds the popularity of his sessions he can start to offer exclusive sessions to certain target markets. For the elusive teen segment Claude should advertise on contemporary (pop, hip hop, etc.) local radio stations that teens actually listen to. He can offer an exclusive teen night either Friday or Saturday night. He should think about hiring a contemporary dj to play that night and encourage everyone who comes to tweet, hashtag or upload selfies to their social apps(Twitter or Instagram). For couples he can offer a couples only night designed around bonding and socializing. He could offer a couples night out package that incorporates a public ice skating session that comes with hot cocoa for two or wine for older couples. For the kids he could have ice skating races where the winner wins a prize and offer times either on Saturday or Sunday afternoons where kids can come and have birthday parties. By defining each target market and finding each target markets value of his product he can then sell his product in a way that appeals to all of the groups. These changes will then allow Claude to generate the revenue he originally set out to make. References Schiff, Jennifer. Yahoo Web Search. Tips+on+how+to+market+to+teens. CIO, 24 Sept. 2014. Web. 14 Feb. 2015. Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d.Show MoreRelatedAetna Case7200 Words   |  29 PagesAsian-American business owners); and (2) the need for an organization that reï ¬â€šects and understands the customer base it serves. To accomplish these objectives, Aetna is taking the following steps:  » Creating innovative and tailored product and service solutions that will meet customers’ unique needs.  » Developing a diverse supplier base that reï ¬â€šects the company’s multicultural marketplace.  » Building a workforce that understands the communities where Aetna does business.  » Fostering a cultureRead MoreEarly Supplier Integration in the Design of the Skid-Steer Loader18409 Words   |  74 Pagesto become a Joint Battlespace Integrator, we will have expertise over multiple domains. The challenge for our supply chain organization, then, is to take the suppliers who are expert in certain domains and knit them together to allow us to create solutions to satisfy our customers’ needs and support our business vision. Q: Does this mean that suppliers will be working with other suppliers? Noshirwani: In some cases, absolutely. 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Structured assignment Rao, M; Hassan, MS; Girija, P IBS Research Center, Bangalore 3pp; Teaching note 807-059-8 (12pp) 9-808-094 FROM SLUSH PUPPY TO ICE KING Nicholas, T; Nicholas, S Harvard Business School Publishing 19pp E210 GROWING UP WITH UNIVERSITY GAMES: 20 YEARS AND STILL PLAYING Ellis, J; Arippol, P Stanford University 23pp; Teaching note E210TN (6pp) NAC2308 HEAT SAVER DISTRIBUTORS LTD JonesRead MoreLas 432 Research Paper: Gmos20901 Words   |  84 Pagesanimals with those qualities, though there has been no official record of the first occurrence of deliberate cross breeding. An exception is the mention of it in a letter dated 1797 which compares the strategies used by American plant breeder, J. Cooper, to a Mr. Bakewe ll of England and his work with animals (Orel, 1996.) During the 19th century, some of the most important hypotheses, experiments, and studies regarding inherited traits were performed. Like Chakravarthy  (2011, part 1) also arguesRead MoreChapter 6 – Analyzing Business Markets23838 Words   |  96 Pagesdecision-making process by which organizations establish and satisfy their needs for goods and services (difficult) p. 102 d. the practice of establishing of strategic partnerships between manufacturers and their suppliers e. the practice of buying a total solution for a problem from one seller 23. The __________ consists of all of the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers. a. business marketRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesorganisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies areRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesdebates. In the gentle environment of the classroom, students can hone their analytical skills and also their persuasive skills—not selling products but selling their ideas—and defend them against critical scrutiny. This is great practice for the arena of business to come. NEW TO THIS EDITION In contrast to the early editions, which examined only notable mistakes, and based on your favorable comments about recent editions, I have again included some well-known successes. While mistakes provideRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPoint/Counterpoint Player–Owner Disputes Are Unnecessary 471 Questions for Review 472 Experiential Exercise A Negotiation Role-Play 472 Ethical Dilemma The Lowball Applicant 473 Case Incident 1 Choosing Your Battles 473 Case Incident 2 Mediation: Master Solution to Employment Disputes? 474 S A L 15 Foundations of Organization Structure 479 What Is Organizational Structure? 480 Work Specialization 480 †¢ Departmentalization 482 †¢ Chain of Command 483 †¢ Span of Control 484 †¢ CentralizationRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesareas by managers who previously had denied its value and scope for contributing to the sector’s performance. Included within these are healthcare, not-for-profit organizations, leisure, religious movements, cultural organizations and the political arena. Illustration 1.4 But does marketing work? The question of whether marketing ‘works’ in the sense that it contributes to or is the principal influence upon higher and more sustained levels of business performance has been the subject of a number

Should Marijuana Be Legalized - 1486 Words

Marijuana should not be legalized as a medical option. This has become one of the most debated topics since the 1990s. Although there are some who say there are positive medical benefits, the truth is that it may even make things worse. There isn’t enough improvement, if any, when marijuana is used to justify allowing to become a medicine. It is not recommended by most doctors, physicians, and government authorities. Most people believe that marijuana, when used medically, can help cure various diseases. Diseases like Alzheimer’s, glaucoma, epilepsy, and even asthma. This is why people are so inclined to legalize marijuana. They believe that it has significant effects. Only some of this is true. This brings me to my first reason why marijuana should not be legalized for medical purposes. There is little evidence that any significant improvement was seen in the patients that were given marijuana as a medicine for various diseases, and if improvement was seen, there were side effects that made you think if it was worth it. One example is of a study done on patients with Alzheimer’s. According to Susanne Sorensen, MD, head of research at the Alzheimer s Society. â€Å"†¦long-term use of marijuana can also lead to depression in many individuals. Here the trade-off is depression, to slow or cure the disease, but what is we could use an alternative that doesn’t cause the negative effects. That is precisely what The Alzheimer’s Research Trust said on an interview with the BBC. TheyShow MoreRelatedShould Marijuana Be Legalized?849 Words   |  4 Pageswhether marijuana should be legalized. Around 23 states have legalized marijuana for medical and recreational use. In the state of Illinois, medicinal use of marijuana has been passed on April 17, 2013. Since January 2014, patients are able to obtain marijuana with a doctor s recommendation. The new debate is whether marijuana should be legalized for the general public as a recreational drug. Although some believe that marijuana is h armless, and that it has beneficial medicinal uses, marijuana shouldRead MoreShould Marijuana Be Legalized?1715 Words   |  7 PagesMarijuana in Society Cannabis, formally known as marijuana is a drug obtained from the tops, stems and leaves of the hemp plant cannabis. The drug is one of the most commonly used drugs in the world. Only substances like caffeine, nicotine and alcohol are used more (â€Å"Marijuana† 1). In the U. S. where some use it to feel â€Å"high† or get an escape from reality. The drug is referred to in many ways; weed, grass, pot, and or reefer are some common names used to describe the drug (â€Å"Marijuana† 1). Like mostRead MoreShould Marijuana Be Legalized?1489 Words   |  6 Pagescannabis plant or marijuana is intended for use of a psychoactive drug or medicine. It is used for recreational or medical uses. In some religions, marijuana is predominantly used for spiritual purposes. Cannabis is indigenous to central and south Asia. Cannabis has been scientifically proven that you can not die from smoking marijuana. Marijuana should be legalized to help people with medical benefits, econo mic benefits, and criminal benefits. In eight states, marijuana was legalized for recreationalRead MoreShould Marijuana Be Legalized?1245 Words   |  5 PagesMarijuana is a highly debatable topic that is rapidly gaining attention in society today.   Legalizing marijuana can benefit the economy of this nation through the creation of jobs, increased tax revenue, and a decrease in taxpayer money spent on law enforcement.   Ã‚  Many people would outlaw alcohol, cigarettes, fast food, gambling, and tanning beds because of the harmful effects they have on members of a society, but this is the United States of America; the land of the free and we should give peopleRead MoreShould Marijuana Be Legalized?1010 Words   |  5 PagesThe legalization of marijuana became a heated political subject in the last few years. Twenty-one states in America have legalized medical marijuana. Colorado and Washington are the only states where marijuana can be purchased recreationally. Marijuana is the high THC level part of the cannabis plant, which gives users the â€Å"high† feeling. There is ample evidence that supports the argument that marijuana is beneficial. The government should legalize marijuana recreationally for three main reasonsRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreShould Marijuana Be Legalized?1350 Words   |  6 Pagespolitics in the past decade would have to be the legalization of marijuana. The sale and production of marijuana have been legalized for medicinal uses in over twenty states and has been legalized for recreational uses in seven states. Despite the ongoing support for marijuana, it has yet to be fully legalized in the federal level due to cultural bias against â€Å"pot† smoking and the focus over its negative effects. However, legalizing marijuana has been proven to decrease the rate of incrimination in AmericaRead MoreShould Marijuana Be Legalized?1145 Words   |  5 PagesLegalizing Marijuana Marijuana is a drug that has been actively used for centuries. This drug can be traced back to 2737 BC by the Chinese emperor Shen Nung. He spoke about the euphoric effects of Cannabis and even referred to it as the â€Å"Liberator of Sin.† Since early on, marijuana was seen as a medicinal plant that was recommended for medical uses. Marijuana is currently in schedule I, which means that physicians are not allowed to prescribe it in the United States (Hart, Ksir 2013). This drugRead MoreShould Marijuana Be Legalized?997 Words   |  4 PagesLegalize It: The Benefits of Legalizing Marijuana Should marijuana be legalized? Many Americans have been asked this question or have heard some type of news about the issue. Marijuana is commonly known as cannabis which refers to the dried up hemp plant cannabis sativa, even though marijuana is a plant and has no chemical additives it has been a tropic of controversy for many years but nowadays it is in the spotlight more than ever. For centuries, marijuana has been used by people throughout theRead MoreShould Marijuana Be Legalized? Essay1457 Words   |  6 PagesSHOULD MARIJUANA BE LEGALIZED? Marijuana is a drug that has sparked much controversy over the past decade as to whether or not it should be legalized. People once thought of marijuana as a bad, mind-altering drug which changes a person’s personality which can lead to crime and violence through selling and buying it. In the past, the majority of citizens believed that marijuana is a harmful drug that should be kept off the market and out of the hands of the public. However, a recent study conducted

What is a sample Free Essays

Whereas a population is the entire group of objects that a certain researcher is interested in; a sample is defined as the fixed number of objects you get from a certain population. For example, Amelia wants to know if red flowers attract bees more than yellow flowers. In order to prove this assumption, Amelia takes a sample of a red flower (e. We will write a custom essay sample on What is a sample? or any similar topic only for you Order Now g. rose) and a yellow flower (e. g. a sunflower). There are lots of flowers that are red and yellow in color. Amelia could not afford to obtain every red and yellow flower in order to prove her assumption. Thus, it is practical for her to take a â€Å"representative† from all the red flowers and a â€Å"representative† from all the yellow flowers. Taking â€Å"representatives† from the entire population, you could now call these â€Å"samples†. It is essential to remember that the fundamental assumption underlying most of the theory of sampling is random sampling. This consists of the selection of individuals from the population in such a way that each individual of the population has an equal chance of being selected. The process of such selection is called random sampling. The aim of the theory of sampling is to get as much information as possible, ideally all the information about the population from which the sample has been drawn. From the parent population, in particular, we would like to estimate the parameters of the population or specify the limits or ranges within which the population parameters are expected to lie with a specified degree of confidence. At work, we use sampling to prove or test something. For example, you want to determine if the new time management scheme will be beneficial to cut the costs on your company. So, as a manager, you could take some employees to undergo this new time management scheme in order to see if the new process is suitable for both the company and the employees. 2. What are the differences between the binomial and normal distributions? What are the similarities between the binomial and normal distributions? The normal distribution is the most commonly encountered distribution range in science. Random variables in normal distribution should be capable of assuming any value on the real number line, though this requirement is often not applied. For example, height at a given age for a given gender in a given racial group is adequately described by a normal random variable even though heights must be positive. A continuous random variable X, taking all real values in the range. The graph of variables with normal distribution is a symmetrical, bell-shaped curve, centered at its expected mean value. Typically, a binomial random variable is the number of successions in a series of trials in binomial distributions. For example, the number of ‘heads’ occurring when a coin is tossed 50 times; thus a discrete random variable X is said to follow a binomial distribution with parameters n and p. However, the probability trials must meet the following requirements: a. the total number of trials is fixed in advance; b. there are just two outcomes of each trial; success and failure; c. the outcomes of all the trials are statistically independent; d. all the trials have the same probability of success. The similarity of normal and binomial distributions rely on the use of random variables as part of the data and their values could be both positive and negative. 3. What do confidence intervals represent? Give an example of the use of a confidence interval. Before a simple research question could be resolved like, for instance, â€Å"What is the mean number of flowers that one person can remember? † it is necessary to specify the population of people to which this question will be addressed. The researcher could be interested in, for example, children under the age of 12 and girls. For the present example, assume the researcher is interested in all girls aged 9. Once the population is specified, the next step is to take a random sample from it. In this example, let’s say that a sample of 10 girls is drawn and each student’s memory tested. The way to estimate the mean of all girls would be to compute the mean of the 10 girls in the sample. Indeed, the sample mean is an unbiased estimate of ? , the population mean. However, it will certainly not be a perfect estimate. By chance it is bound to be at least either a little bit too high or a little bit too low. For the estimate of ? to be of value, one must have some idea of how precise it is. That is, how close to ? is the estimate likely to be? So we use the confidence intervals to determine how close would be the unbiased estimate we have in our sample to the values that is indicated in the population mean. If the number of flowers that the 10 girls remembered were: 4, 4, 5, 5, 5, 6, 6, 7, 8, 9 then the estimated value of ? would be 5. 9 and the 95% confidence interval would range from 4. 71 to 7. 09. The wider the interval, the more confident you are that it contains the parameter you are interested in. The 99% confidence interval is therefore wider than the 95% confidence interval and extends from 4. 19 to 7. 61. How to cite What is a sample?, Papers

Customer Retention in Hospitality Industry Free Sample

Question: Discuss about theCustomer Retention in Hospitality Industryfor Hilton Hotel. Answer: Introduction This section of the research study involves review of the secondary sources of information on the topic of research from the journals on the research issue, blogs, earlier researches, online texts, industry databases and published articles to aid the development of a theoretical perspective about the variables of the study. In the service sector of hospitality, customer as the end user of the service is the fulcrum of all business strategies and decisions, hence its retention is of paramount importance to augur organisational success and growth in the market competition. Therefore through the review of the established theories and perspectives on the issue of customer retention, a critical analysis of the various facets of customer retention, its significance and implications in the service sector of hospitality would form part of the study in this section. The case study organisation of Hilton Hotel has been confronting hurdles lately in its customer relationship management leading to a loss of customers, thus making it pertinent to conduct the present research so that a comprehensive awareness can be developed about the issue of customer retention, and recommendations can be formulated on the basis of findings to help the brand retain its global reputation among its clientele. Hilton Hotel has a strong brand presence in over 90 countries with a staggering number of 4000 properties. The brand gained immense global popularity due to its utilisation as the integrative force behind many films and television serials. The brand boasts of over 150,000 employees and is known for its endowment of its workforce relationship along with a sound relationship with its customers. Customer Retention in Hospitality Sector Customer retention according to Osman, Hemmington and Bowie, (2009) is the prime cause for the sustainability of the hospitality organisations as the prime objective of the hospitality sector centres around fructification of the goals desired by the customers. On the face of stiff emerging global competitiveness, the marketing activities tend to reveal a downwards slide making it almost imperative for the hoteliers to adopt a stable and modern marketing strategy that involves incorporation of programs that aims at the development of customer loyalty towards the respective brand. Generation of customer loyalty as stated by Yoo, Lee and Bai, (2011), in the current hospitality industry scenario makes customer acquisition and retention the prime focus for long run sustainability in the market competition. Not only attracting the new set of customers is mandatory for the maintenance of a steady flow of revenue and profits from the business but maintaining the old customers are equally vit al for the growth of the enterprise. The hotel industry as stated by Grissemann, Plank and Brunner-Sperdin, (2013), survives purely on the basis of customer retention since it concerns repeated purchase of services and products of the similar nature over a specific period of time. Hence the business activity of customer retention is given more importance in the hospitality sector than the other industries. It is after all the increasing number of loyalists towards a hotel brand that makes the particular business sustainable in the market competition. The loyal customers are the ones who promote the brand of hospitality through word of mouth publicity and sharing of their experiences thus enhancing viral marketing for the respective brand (N. Torres and Kline, 2013). This in turn helps in gaining new customers. In the changing market scenario flooded with umpteen opportunities for the discerning customers to choose the hospitality experience that suite the best of his needs, it has b ecome a literal challenge to retain customers since the substitutes are more and the customers are in look out for similar or enhanced service features within an affordable price. Factors Influencing Customer Retention The most crucial factor that influences a customer to come back to a particular hotel time and again is the degree of satisfaction that he gets during his stay in the property. It is more often than not the quality of service that matters the most in creating a loyal base of customers as has been pointed out by Ladhari, (2009). The factor of customer loyalty not only enhances the business of a hospitality brand manifold but also helps the organisation in its pricing strategy, since the loyalists would not cringe to pay premium price for enhanced levels of satisfaction. There are several other factors such as customer relationship management, brand image and technological advancements that play an important part in retaining the customers of hospitality organisations. The issue of customer retention is of global importance and therefore the premium hotel brands like Hilton, Marriott etc has invested time, efforts and economic resources in developing the customer experiences, the rappo rt with the customers and in delivering customised services to their valued clients. The adoption of value added customer recognition and identification systems by several hospitality brands has tremendously helped in retaining the customers because these visitors get more attenuated to the recognition and respect in such hotels. The planning of operational strategies according to Han, Kim and Hyun, (2011), is crucial for the hotels since on one hand while a certain set of customers look for price or variety, the other half of customers simply look for quality of service. Thus adopting the fundamental principle of addressing the specific demand and needs of the customers can only result in customer retention and gaining of competitive advantage in the long run. Relationships Between Customer Satisfaction, Customer Loyalty, Service Quality and Perceived Value in Hospitality Industry In the research conducted by Hu, Kandampully and Juwaheer, (2009), in a sporting club hotel on the topic of evolution of element of customer satisfaction, it was found that adoption of a structured model of customer relationship management has intensified the satisfaction level of the customers. In the domain of interrelationship and correlation between the components of customer satisfaction, service quality, performance of the hotels and management of human resources, the study by Tajeddini, (2010), contributed considerably in reshaping and empowering the process of quality of service in a hotel through the five dimensions of empathy, assurance, tangibility, responsiveness and reliability. The study reflected the aspects of impact of human resource over customer satisfaction and quality of service along with the impact of the quality of service over the satisfaction of customers, thereby emphasising on the role of customer satisfaction towards the organisational performance. A rese arch conducted on the hotels in the Penang district of Malaysia by Mohammed and Rashid, (2012) for recognising the correlation that exists between customer loyalties, customer satisfaction, quality of service, service standards and perceived value of consumers revealed a substantial degree of influence on the customer satisfaction from the perceived value of consumers, impact of quality of service over the perceived value and how brand loyalty results from customer satisfaction. A thorough research by Dominici and Guzzo, (2010), on the topic of the effect of quality of service on the hospitality sector stated a strong connection between customer loyalty, customer satisfaction and service quality. An experiment by Amin et al, (2013), focusing on the connection between customer loyalty, satisfaction and service quality in the process of repetitive service usage depicted that the quality of service is burdened by the effect of sensitivity, compassion and guarantee which as a consequenc e makes it responsive towards satisfaction of customers. It is the degree of satisfaction that is instrumental in intermittently pulling the consumer towards the property. The growth of the hotel industry thus is dependent largely on the aspect of customer satisfaction. The impact of customer satisfaction is hugely dependant on the quality of service delivered by the hotel. Through the process of getting exposed to high quality of service repetitively, the perception of the consumers changes and loyalty results towards the respective brand. Customer Retention Management Creation of customers has been always the sole purpose of any business according to Wu and Lu, (2012), and in the present times it has become quite important that the customers are also retained since the report of N. Torres and Kline, (2013) highlighted the correlation between the increases in net present value of customers to that of an increase in the aspect of customer retention. The report revealed that with a 5% increase in the latter, the former recorded an increase of 25-95%. Like products the customers do have a lifecycle that can be managed by the organisations. On the value ladder the customers climb from the stages of suspect, prospect and first time customers towards a loyal one and ending in the advocating status. In the past the customers were not given much of importance and competing in the growing markets made the companies put lesser focus on the aspect of customer satisfaction. A constant loss and gain of customers resulted in increased costs and it was observed b y Amin et al, (2013) that if such loss or defection of customers can be reduced by 5% then the improvements in the margin of profits can be around 25-100%. Kim, Ng and Kim, (2009) asserted that when the company is able to retain customers for long period of time, it basically means that the same customers are repeatedly acquiring the products in increasing volumes, and are also eager to try new offerings from the brand turning a blind eye towards the competitors, which incidentally is helping the company reduce its cost of marketing and sales, since positive word-of-mouth publicity by the retained customers is helping in growth and promotion of the brand among more and more people. Customer retention thus can be termed as an asset that produces revenue for the firm. Customer retention, if targeted on the section of customers that fall in the low-cost high value bracket becomes a rewarding proposition for the business. Customer value, profitability and customer retention is correlated and purchasers get subjected to the benefits of timely delivery, price, pre and post sales services, quality and convenience through this unique combination as has been highlighted by He, Li and Keung Lai, (2011). The buyers on gaining satisfaction share their experiences and more often than not end up being a loyalist of the brand. The economic benefits of customer retention are lengthened tenure of customers, growth in the volume of purchases and increase in the number of customer referrals. Such benefits result in fall in the maintenance cost of the customers and the replacements costs and an eventual higher price payment by the retained customers which leads to an upswing in the net present value of the customers thus retained. The benefits of customer retention as reiterated by Lee and Way, (2010) states: Cost of customer retention is cheaper than that of acquisition Less cost involved in serving loyal customers over the new ones Improvement of company reputation and attracting new ones through word-of-mouth promotion Price sensitivity is lesser in retained customers than the new ones thus willingness to pay more is higher amongst the former over the latter Likelihood of purchasing greater volumes by retained customers resulting in the increase of revenue for the brand through cross or up-selling. Customer Retention Processes in Hotel Industry LoyaltyPrograms In the competitive global environment the quality of service and satisfaction of the customers have become vital components for hospitality industry to retain its respective market share in its business domain. Mohammed and Rashid, (2012), in their research suggested investment in quality engraining in the delivery and production systems in business to optimise the operational performances. The loyalty or reward programs in the hotel industry are aimed at the establishment profitable and valuable customer segment retention through value additions and increasing of the aspect of satisfaction. A case study conducted by Han and Ryu, (2009), stated that in the early 80s there was a gradual shift among the companies to embrace the concept of customer loyalty as it was observed that customer acquisition was more costly than retention. The study highlighted that success can be gained by the hotels through developments of loyal customer base by delivering better service and product through d isplay of conviction and passion in their hospitable activities. The significance of the customer loyalty programs has not only stiffened the competition between various brands but also their initiatives of building loyalty have developed over time. The implementation of the loyalty programs according to Castellanos-Verdugo et al., (2009), thus have become the benchmark of success and an imperative cost that the hotels indulge in to reap long term growth and success. There are however a number of factors that are dependant for the loyalty program to be effective as these programs serve many purposes like increasing the degree of consumption, retention of the customers and gaining awareness about the customers perspective. The measures of success that are to be included in the loyalty programs must relate to the organisational goals (Abu and Minai, 2009). According to Hu, Kandampully and Juwaheer, (2009), loyal customers are the most valuable assets of any organisation and it is the degree of satisfaction that is received through the relationship which in turn, strengthens the commitment of the customers towards the brand. The research conducted by Tajeddini, (2010), revealed that loyalty programs are perceived as value for money by the customers. The prevalence of reward programs in the service sector of hospitality was observed from the year 2000. The financial performance of the companies in the long run competition is positively influenced by the incremental degree of loyalty and customer satisfaction as has been suggested by Ladhari, (2009). In the service sector of hospitality, the aspect of switching the service providers by customers is dependent on multifarious factors such as failure of core services, inconvenience, price, ethical problems and competition. However in the re-emphasised study of Dominici and Guzzo, (2010), it was pointed out that decision of repurchase was influenced by the factors of price and most importantly the prior levels of satisfaction. A marked enthusiasm has been observed lately among the hotel sector customers to embrace the loyalty programs despite its more than a few decades long existence. As all customers aim to receive value for their money, it becomes quite challenging to guarantee satisfaction to all of them but the efficacy of enhanced levels of brand loyalty from high degree of customer satisfaction cannot be overlooked in the practice and theory of customer retention (Han, Kim and Hyun, 2011). Chapter Summary The review of the literature thus has highlighted the facts and information about the causes, effects, implications and interrelationships between the various facets of customer retention namely, loyalty, satisfaction, perceived value, quality of service and management of retention in general as well as the in the context of the hotel industry. It has also stated the importance of managing the customer retention initiatives through the designing of loyalty programs so that success and growth can be ensured to the hotel brands in the market competition. References Han, H., Kim, W. and Hyun, S.S., 2011. Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry. International Journal of Hospitality Management, 30(3), pp.619-629. Dominici, G. and Guzzo, R., 2010. Customer satisfaction in the hotel industry: a case study from Sicily. Ladhari, R., 2009. Service quality, emotional satisfaction, and behavioural intentions: A study in the hotel industry. Managing Service Quality: An International Journal, 19(3), pp.308-331. Tajeddini, K., 2010. Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland. Tourism Management, 31(2), pp.221-231. Hu, H.H., Kandampully, J. and Juwaheer, T.D., 2009. Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. The Service Industries Journal, 29(2), pp.111-125. Abu Kasim, N.A. and Minai, B., 2009. Linking CRM strategy, customer performance measures and performance in the hotel industry. International Journal of Economics and Management, 3(2), pp.297-316. Castellanos-Verdugo, M., de los ngeles Oviedo-Garca, M., Roldn, J.L. and Veerapermal, N., 2009. The employee-customer relationship quality: Antecedents and consequences in the hotel industry. International Journal of Contemporary Hospitality Management, 21(3), pp.251-274. Han, H. and Ryu, K., 2009. The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry. Journal of Hospitality Tourism Research, 33(4), pp.487-510. Mohammed, A.A. and Rashid, B., 2012. Customer Relationship Management (CRM) in Hotel Industry: A framework proposal on the relationship among CRM dimensions, Marketing Capabilities, and Hotel performance.International Review of Management and Marketing,2(4), p.220. Lee, C. and Way, K., 2010. Individual employment characteristics of hotel employees that play a role in employee satisfaction and work retention. International Journal of Hospitality Management, 29(3), pp.344-353. He, Y., Li, W. and Keung Lai, K., 2011. Service climate, employee commitment and customer satisfaction: evidence from the hospitality industry in China. International Journal of Contemporary Hospitality Management, 23(5), pp.592-607. Kim, W.G., Ng, C.Y.N. and Kim, Y.S., 2009. Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth. International Journal of Hospitality Management, 28(1), pp.10-17. Amin, M., Yahya, Z., Ismayatim, W.F.A., Nasharuddin, S.Z. and Kassim, E., 2013. Service quality dimension and customer satisfaction: an empirical study in the Malaysian hotel industry. Services Marketing Quarterly, 34(2), pp.115-125. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a new standard of service for the hotel industry. International Journal of Contemporary Hospitality Management, 25(5), pp.642-659. Wu, S.I. and Lu, C.L., 2012. The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan. International Journal of Hospitality Management, 31(1), pp.276-285. Osman, H., Hemmington, N. and Bowie, D., 2009. A transactional approach to customer loyalty in the hotel industry. International Journal of Contemporary Hospitality Management, 21(3), pp.239-250. Grissemann, U., Plank, A. and Brunner-Sperdin, A., 2013. Enhancing business performance of hotels: The role of innovation and customer orientation. International Journal of Hospitality Management, 33, pp.347-356. Yoo, M., Lee, S. and Bai, B., 2011. Hospitality marketing research from 2000 to 2009: topics, methods, and trends. International Journal of Contemporary Hospitality Management, 23(4), pp.517-532.

Frederick Douglass Name & The Duality Of His Nature Essays

Frederick Douglass' Name & the Duality of His Nature Frederick Douglass was an emancipated slave who passed from one master to another until he finally found the satisfaction of being his own; he went through almost as many names as masters. His mother's family name, traceable at least as far back as 1701 (FD, 5) was Bailey, the name he bore until his flight to freedom in 1838. His father may or may not have been a white man named Anthony, but Douglass never firmly validated or rejected this possibility. During transit to New York (where he became a freedman) his name became Stanley, and upon arrival he changed it again to Johnson. In New Bedford, where there were too many Johnson's, he found it necessary to change it once more, and his final choice was Douglass, taken, as suggested to him by a white friend and benefactor, from a story by Sir Walter Scott (although the character in that story bore only a single 's' in his name). All throughout, he clung to Frederick, to 'preserve a sense of my identity' (Norton, 1988). This succession of names is illustrative of the transformation undergone by one returning from the world of the dead, which in a sense is what the move from oppression to liberty is. Frederick Douglass not only underwent a transformation but, being intelligent and endowed with the gift of Voice, he brought back with him a sharp perspective on the blights of racism and slavery. Dropped into America during the heat of reform as he was, his appearance on the scene of debate, upon his own self-emancipation, was a valuable blessing for the abolitionists. In their struggles so far, there had been many skilled arguers but few who could so convincingly portray the evils of slavery, an act which seemed to demand little short of firsthand experience, but which also required a clear understanding of it. Douglass had both, and proved himself an incredibly powerful weapon for reform. While the identity of his father is uncertain, it is generally accepted that the man was white, giving Douglass a mixed ancestry. Mirroring this, he was also blessed with an eye that could bring into focus different perspectives and, just as many multi-racial children today are able to speak multiple languages with ease, he had the ability to translate in the most eloquent fashion between the worlds of the black man and white man. Thus, ironically, the torturous beginning of Douglass' existence was inadvertently made (by him) into a treasure for 'us' (being mainly white America). The story of the American Dream, wherein a young man, born into a hostile world, never loses sight of one goal, is not all that distant in theme from Narrative of The Life of Frederick Douglass. The story of the American Dream has been embedded deeply in our (American) culture from the beginning. Similarly anchored in the American consciousness is the presence of a 'slavery-complex'. Along these lines Douglass' role is a major one, for relatively few first-hand accounts of slavery as powerful and representative as his exist, in light of the magnitude of the crime, and few voices have been as far-reaching. More recent heirs of this 'office' such as Malcolm X have carried the torch further, just as America's racial sickness still clings to our collective consciousness. Frederick Douglass has been described as 'bicultural'. In other words, he occupied a middleground shared by blacks and whites alike. This designation proves to be thematically consistent with his biological (if we are to take his word for it) as well as psychological characteristics. Dual-natured in this fashion, he is made accountable for both sides. This can be seen in his gravitation towards freedom when he was a slave, and manifests itself just as strongly in his vision, once he was able to look back, of the 'graveyard of the mind' that American slavery was for him -- as it was for the rest of black America. "They would sometimes sing the most pathetic sentiment in the most rapturous tone, and the most rapturous sentiment in the most pathetic tone...they would sing, as a chorus...words which to many would seem unmeaning jargon, but which, nevertheless,

patriotism essays

patriotism essays "It is not for him to pride himself who loveth his own country, but rather for him who loveth the whole world. The earth is but one country and mankind its citizens." This statement was made by Bahaullah, a religious leader from the late 1800s. He taught his followers that all people are equal. We, as Americans are also lead to believe this, although our society may not convey this at all times. Patriotism is not just part of a veterans past, a soldier's life, or a naval officers pride. Patriotism is a promise all those who call themselves citizens of the United States to live life loving, sharing and respecting all those around us. Americanism is religious freedom, no bias of race or color. We have many freedoms that many other countries are not as fortunate to have. As the "melting pot" of many races and religions, our patriotism should be toward all nations of the world. We, as citizens of the United States, are responsible for keeping the opportunities open that were promised by our forefathers when they founded this country: "life, liberty and the pursuit of happiness." American patriotism can be seen as respect for others' heritage and culture. It is the common love of the land we call home. America was built on multiple cultural backgrounds fleeing persecution, poverty and a life without simple freedoms. The opportunities reflected a life that many could only dream of. Our backgrounds may all differ in origin, but in our nationality we are all patriotic Americans. As the future of this country, we are bound to continue the works to make a great nation that began with the founding of this land; to appreciate our heritage; defend American ideals. This is our promise. This is our priority. This is our way to show our appreciation to the soldiers and founders of this country. This is our way to show our patriotism. ...

Business Plan for Online Portal Essay Example | Topics and Well Written Essays - 1000 words

Business Plan for Online Portal - Essay Example It can be an individual or a group who wants the costume urgently and also the exact type for the theatrical portion. Ireland being a culturally active country, the need for quick access to the costumes either to buy or rent will always be required desperately. There are tremendous amount of requirement for quality costumes and of varied price ranges. There are numerous websites which will give you lot of options to purchase, rent or sell the costumes but it does not meet the need of each and every person. Either the prices are too high or the exact type of clothing is not available. In such cases what are your options' In fact there is none. The idea of this portal is to bridge the gap between the consumer and the vendor. There are many such vendors who are willing to perform online trade and as a matter of fact the count is quite large. All one needs is a common platform to trade. The business model is unique and one of a kind. Though this form of business is not unknown to the people, yet its usage in the costumes industry has never been thought of before. The idea of this paper is to look into the business perspective of the portal and analyse its various aspects, like SWOT, research methodologies and the analysis part which will provide the readers a proper overview of the viability of this project. The needs of costumes are required not only in Ireland but all over Europe, which is rich in cultural activities and hence the prospect lies in addressing such a need across Europe. However, initially the idea is to concentrate only in Ireland and that too in the field of costumes. Once the business has stabilized the other areas of theatre and drama will be taken into account also considering the prospect of spreading it against the other countries of Europe. The areas which are thought of are props, sets and theatre professionals. The basic idea or the USP of the business will remain the same. A common platform to rent, sell or buy the services as and when required. Also the prospect of identifying a large number of clients and vendors under the same roof is one of the USP for the business. 2. Literature Review There are quite a few websites which at present deal with the exchange, sell and buy of such costumes and other related services and products. There are costumes which are available for diverse range of occasions. These include the costumes required for television, film, Halloween, medieval or children's costumes. The modus operandi for such websites or online portals is relatively simpler. They have a few set suppliers or themselves are the agents of such products and services. In such case the stock is limited and the availability cannot be judged

Comprehensive Lesson Plan & Learning Activity Compilation Research Paper

Comprehensive Lesson Plan & Learning Activity Compilation - Research Paper Example Although English Language Learners (ELLs) are limited in terms of their proficiency in English, go to school with colossal disparity in terms of their home language skills, either from full literate and oral proficiency (Wright, 2010). These students also possess exceptionally limited skill sets; hence rich English-language instruction, which offers students written and oral access to their native languages, is at its core the epitome of effective and comprehensive instruction. This lesson plan focuses intently on students from the Filipino culture who speak Tagalog. In essence, the lesson will consider fourth grade students whose native or first language is Tagalog. The proficiency of fourth grade Filipino students deters their effective access to complex English material and content, hence the need to appreciate their native language to present such material in their native language so as to assist the students grasp the content sufficiently in English. Teaching English language arts, as well as reading to ELLs entails a variety of elements such as reading, writing, research, listening and speaking and written and oral conventions. Reading essentially entails students interpreting and comprehending a wide array of informational and literary texts. Writing, on the other hand, entails students composing an array of written texts by following a concise idea, sufficient detail and coherent organization of written content. The lesson plan will also take into account the significance of research through which students are meant to become knowledgeable of effective ways of locating an array of relevant sources and appraising, amalgamating and present ing information and ideas. The lesson plan also appreciates the importance of speaking and listening in terms of teaching English language arts and reading to Filipino ELLs (Caine & Caine, 1994). Listening and speaking involve students listening and reacting to other people’s idea while

Compliance in Marketing Essay Example | Topics and Well Written Essays - 1500 words

Compliance in Marketing - Essay Example In such business interrelations, customers are required to act according to the regulations given by a service provider. In this business service providers and customers do not meet face to face and they, therefore, interact actively or passively through media. Examples of such businesses include education, banking services, health services like weight losses rules among others. In this kind of business interactions, lack of customers to adhere to regulations means failure. This business innovation has been faced with criticism by various individuals. There are issues that rise up concerning methods of sampling, data collections, and analysis. While some scholars agree with these methods, some others do not agree with them. Works done by Dellande and Nyer; Dellande; Gilly and Graham as well as the work of Kasabov and Warlow are examples of some works that have published about Customer Compliance Business Methods (CCBM). Analysis of these works reveals different issues of concern abou t methods of data sampling, data collection and analysis. In this work, I will review articles by the above authors to show strengths and weaknesses of their methods of data acquisition, synthesis and presentation. Part 2 Critical Evaluation of Articles Research work is considered well done when it ensures validity and reliability. Data also should be collected within ethical bounds. This means that it would be important to put into consideration values of the people studied (Al-Aidaros, Idris, and Shamsudin, 2011). Automated Marketing and the Growth of ‘Customer Compliance’ Businesses by Kasabov and Warlow In this article, the author presents a study of Customer Compliance Model in which he argues that members of the society are expected to receive services without question. In that way, this article does not offer a chance for a customer to suggest anything about a service they receive. This article presents a kind of service delivery that is totally automated (Kasabo v and Warlow, 2009, p.31-32). As a method of data collection, this is not viable because of dynamics that are represented by different people. This method lacks the ability to handle broad problem area. This is an aspect that any research should represent for problem solving (Nouri, n.d, p.7). Access of information presented during service delivery cannot be well sampled because the method does not offer any chance of study of distribution. To be able to sample, direct contact is essential (Business Conduct, 2012). Less people are able to access automated data that would reduce reliability of data, which may by any means be obtained in a research of this nature. Automation of service makes it difficult for sampling (Greener, 2008, p.47). In giving analysis of information obtained in an automated service delivery, as advanced by Kasabov and Warlow, there are possibilities of biases. This is because some of the data obtained cannot be validated because it is based on poorly sampled so urces. It makes it difficult to generalise information. This method does not give a careful consideration of ethics. First, because service providers do not request customers to respond to services provided using their views. Second, because service providers always implement their innovation without considering the views of customers (Bryman and Bell, 2007, p.143). Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services by Stephanie Dellande, Mary C. Gilly, and John L. Graham This article describes a research that was done through use of questionnaires, direct participation, analysis of secondary sources of data and in-depth interviews. These were used as methods of data

Consumer Purchase Intention Analysis

Consumer Purchase Intention Analysis This management report is abased critique of an article which is known as consumer purchase intention for organic personal care product. The shows that the overall summary of this management report which is based on the environmental awareness towards the Impact on US consumers activities actually there is huge no selling of this organic personal care product which is extensively focusing to the marketing strategy but lacking care in customer behaviour. To avoid lacking customer behaviour author has based his research on TPB which also known as theory of plan behaviour. And also the entire report based on research of US consumer buying behaviour, attitude, values, norms and intention of purchasing past experience overall data analysis and so on. Here in this management report I have put few my effort to critique this article. Introduction: Consumer purchase intention for organic personal care products is an article written by Hee Yeon Kim and fae-Eun chung. Both authors are from department of consumer science, from the Ohio State University from Columbus, Ohio, USA. Authors has raised the awareness of environmental protection which is also known as green consumerism. (Moisander, 2007) The article is based on growing huge amount of US consumers activities that has been impacted by the variety of green products which has gained high popularity in a US market (organic trade association, 2006). And problem with highly growing organic personal care industry is that they are focusing on marketing strategy instead of having consumer behaviour and it is says that organic product industry will sink sooner if this industry will not understand focus on consumer behaviour. And this article is mainly based on organic personal care products which are covered outside of the US market. And authors says that the purpose of this article is to research by using theory of planned behaviour in order to investigate the customer behaviour and values, norms and to know the previous experience of consumer purpose while buying organic personal care products. With a response group of 207 online members and with many ignorance was used for study the relationship in the variables. And through this result it was found that awareness of environment were positively manipulate with this industry and it was also founded that the relationship between previous experience of having buying purpose consumer and behavioural control was surrendered pretty good on the TBP model. It says that with this research retailer can have a great marketing strategy by advertising its product is safe and gives beautiful look and can offer consumer the affordable prices in order to develop the buying purpose of customer through organic personal care product. And these researches give US consumer approaches analysis towards the intention of buying purposes of consumer queries through organic personal care product which had manipulate consumers attitude. This article of research has been elaborated to TBP by investigating the relationship between previous experience of having buying purpose consumer and behavioural control. (Kim,H ;chung,f, 2012) Conformance with principal of scientific investigation: Purposiveness: Here Michael K. Green (1998, p.165) states that the purposiveness of company consist in conceiving of a goal and plan of action for realizing it, and then carrying this plan into action. Here in article the researcher has used theory of planned behaviour in order to analysis the consumer buying behaviour through organic personal care product which will also help in achieving the intention of consumer buying behaviour past experience and consumer attitude towards the company and consumer values and norms. In this article the researcher has choose such types objectives in order to achieve their goals therefore it can be said that it is purposiveness. Rigor: Mentzer, John T (2008, p.72-77) states that rigor is the constant examination of whether research can actually support and justify the claims it makes. And it uses appropriate theories and methods which will regret the final part of something that research did not exposed. This means in this article the researcher has used theory of plan behaviour (TPB) analysis to research customer buying behaviour, past experience values and norms and then over all online participation was recruited in which 207 team members were participated which has helped to evaluate for the multiple regression relationship among the variables and then consumers attitude towards buying organic personal care product which has positive influence overall consumer buying shows that the research hence research is rigor. Testability: According to Binder, Robert V (1994, p.15) the testability terrain for object -oriented development is mapped in order to find shorter and cheaper paths to high reliability. He says that includes 6 factors which are representation, implementation, built-in test, the test suite, test support environment and process capability. This mean the researchers has developed hypothesis testing sample in order to perform the examination of relationship between consumer attitude and consumer values towards buying behaviour through organic shampoo and body lotion. Therefore the research can be said testability. Replicability: Clive Seale (2012) states that replicability is the extinct to which a re-study is made by feasible by the provision of sufficient information about research procedure in the first study. He says that if the research meets the quality the closeness will be placed in the fact of determining. This means while testing sample consumer attitude and consumer values towards buying behaviour through organic shampoo and body lotion. The evaluation data shows that most of the time similarities results were found in attitude and intention between organic shampoo and body lotion hence, it can be said that the research is replicable. Precision and confidence: Quiroz, Jorge (2012) states that confidence interval is usually constructed to assess the level of precision in the method validation studies. It shown that the finding this research may not be suitable for other organic product which shows in confidence in statistics and no closeness found during the evaluation this may not be precision and confidence in my opinion. .Objectivity : Business Wire(2006, New York) states that objectivity is used for real time processing of complex information, documents and process management, scientific computing and complex defense and security application. And it also says that objectivity also increase the solution based on Data base such as government, telecommunications, internet infrastructure, manufacturing, bio technology, financial services, scientific and IT market. That means in the hypothesis sample which has stated that consumer values and norms and past experience intention in buying towards the organic product were positively influenced which means although price of product un affordable there lots of appealing towards this organic personal care industry hence the research could said it is objective. Generalizability: Lee, Allen S (2003, p.221) states that it is major concern to those who do and use research. It means that the research shows analysis of two products are not applicable to other product categories of organic personal care product and it is also says that there may be needs of further study with diversity of product types to achieve highest generalizability. Parsimony: Maj, S P; Veal, D. (2010, p.3) state that parsimony is used for defining structural knowledge with in field of research. Hence the research is structural and well presented with simple explanation therefore it is parsimony. Aims and Rationale According to bryman and bell (2007) statement should be open and needs to be resulted which should highlighted to be accomplished and then it should reflect the aspiration and expectation of the research topic which will not need to be numbered. He says that after making aims there should be the objectives that needs to achieved aims and objectives of research should be specific task that will accomplish the goal of the project which should be analytical to accomplish that aims. And it should be feasible and focused which means to be addressed the more urgent project to be resulted. Objectives: Here in this article author has made his objective based on examine the US consumer buying behaviour towards the organic personal care product based on theory of plan behaviour which means to analysis the consumer buying behaviours, attitude, values, and norms from the past experience which are being highlighted by the researcher of this article in order accomplish the research aim. That means objectives of research are clearly mentioned above. Questions: Researchers have made their questions targeting to organic shampoos and body lotions. And then question were related to the consumer values, TPB constructs, and consumer past experience which were measured in seven scale. Whereas demographic and socioeconomics were also related. Such as health consciousness, environmental consciousness, appearances consciousness, attitude, subjective norms, perceived behaviour control, past experience and purchase intention with in online survey only few members could have participated and many of them have regression during question and answer because of price being unaffordable. This means has been clearly stated. Hypothesis: Hypothesis was made on the basis of sample of product such as organic body lotion and shampoo in order to evaluate the regression of differences between consumer attitude and consumer intention in between those two products. Data of hypothesis found to be little complicated and bias of organic product. Rationalise: Emly R. (2013) states that Rationale is done before starting the research project. And the rationale is the reason for researcher conducting their research in the first place. The research is based on the awareness of US consumers through the environmental consciousness and here what the different authors say is US consumers activities had an impact on environmental protection. (Kangun et al, 1991).as the green product has been popular in US market the more consumer focused on greener product. (Nimse et al, 2007). Although the green product has earned so much popularity in US market there is only focused on marketing strategy instead of focusing to consumer behaviour so to understand the consumer behaviour the research done on the basis of consumer attitude, intention, values and norms of buying behaviour towards the organic personal care product. Research clarified that if the organic product will not understand consumer behaviour soon the company will be in lose. So the research is based on how the organic product is going to be sustained with in the US market. ((Kim,H ;chung,f, 2012) Design and methodology: Design: AQR (2013) states that The importance of research project that includes factors such qualitative approaches or the sample that is targeted in order to interview or observed, numbers of interviewed, research location, questioners outline, and task and material to be introduced. That means the research is design on the basis developing some questioner based on sample of organic shampoos and body lotions targeted to consumers that uses the organic personal care product were interviewed within US. Out of 202 were responded where 53.5% of them were females and others remaining were 44.3 age male some of them argued their view regarding on environmental consciousness and other respondent positively. And investigation of questioners includes question such as consumers value, norms, TBP constructs and consumer past experience. Such types question was interviewed through the source online panel. Which means it is clearly research clearly designed. Methodology: Tutor India (2010) states that it is the data collecting system for research which may be collected for either theoretical or practical research. Research methodology important factor could be validity of research data. It also says that research methodology is followed by the research design which maid is experimental or theoretical. This mean the researchers conducted online investigation with 207 group of member in California which means multiple regression were used for analysing the data of relationship among the variables. In this research shows verification in each and every term of analysis of the article therefore there is no question regarding through this article. Therefore it can be said the research is methodologically clear at all. Limitation: USC library (2013) states that the data analyses which are directly being impacted by characteristics of design and methodology is limitation of the study which controls generalizability and utility of finding. It is says that the data will be chosen to design the study and method which are used for creating internal and external validity. This mean the research has evaluate no such applicable analysis comparing to other organic product according to the data and it says that to have greater generalizability organic personal care product should have other varieties of product. Finding: AQR(2013) states that The main conclusion of the research project which suggest the project to be indicates or usually refers to the result somewhat the recommendation drawn from. The result of analysis which indicate over all environmental consciousness and appearance consciousness are being positively influenced attitude through the organic personal care product which means according to the data analysis in the research consumer relationship of attitude and intention found to be similar between two product. Hence finding is clear. Conclusion: Over all it can be concluded the research is based on Impact of US consumer activities towards the environmental awareness. Here author has done research in understanding US consumer buying behaviour towards the organic personal care product. Hence over all consumer buying behaviours towards environmental consciousness, appear consciousness and health consciousness are seems to be positively influenced. Consumption organic product care product can be seen that of consumed more by females then male And data analysis shows that evaluation of regression in relation of attitude and intention seems to be similar between two products. Therefore the author seems to be having a successful research of organic personal care Product Company. And also the author have suggested the retailer can have great marketing strategy by focusing on more of ecology of beauty, product safety and by providing affordable prices attracting to the customer towards the buying behaviour through organic personal ca re product.

Money Laundering Essay -- Business Ethics

According to the U.S. Department of Justice, money laundering is the process by which one conceals the existence, illegal source, or illegal application of income and then disguises that income to make it appear legitimate. Money laundering involves a three step process which includes placement, layering and integration (Albrecht et al, 2009). Placement is the first step and it includes the launderer opening up an account at a bank or some other type of financial business to make deposits with the illegal money. The placement step is often looked at as the most risk taking step because the launderer does not know the reaction of the bank and how they are going to accept a large cash deposit. If the deposit is too large the bank can recognize it and this could be considered a red flag for the bank. The purpose of this step is to avoid the authorities and to remove the money as far away from the source as possible. The second step is called layering. This is where the launderer hides the money by opening up other accounts at other banks and makes transactions between these different accounts sometimes even in different countries. This makes it very hard to track the exact location of the money. The last step is the integration step. The money is finally used out into society and seems to be legal, legit money but it really came from an illegal crime. Theses launderers use the money to buy houses, cars and anything else that is expensive. Now these launderers have lots of money that they have obtained illegally (Albrecht et al, 2009). Money laundering is extremely important because it is not just a crime that was created overnight. This scheme took time and intelligence to be thought out. We are not dealing with dumb pe... ...money laundering? Crime school: money laundering: true crime meets the world of business and finance (pp.21-22). Buffalo, N.Y: Firefly Books. Perez, E., & Mollenkamp, C. (2010, March 18). Wachovia settles money-laundering case. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB10001424052748704059004575128062835484290.html Reuter, P. & Truman, E.M. (2004). The anti-money laundering regime. Chasing dirty money: the fight against money laundering (pp.46-48). Washington, D.C: Institute for International Economics. Statistical data – money laundering investigations. (2011). Retrieved March 20, 2011, from IRS website: http://www.irs.gov/compliance/enforcement/article/0,,id=113002,00.html Woods, B.F., (1998). The money laundering phenomenon. The art and science of money laundering (pp 1-4). Boulder, CO: Paladin Press. Money Laundering Essay -- Business Ethics According to the U.S. Department of Justice, money laundering is the process by which one conceals the existence, illegal source, or illegal application of income and then disguises that income to make it appear legitimate. Money laundering involves a three step process which includes placement, layering and integration (Albrecht et al, 2009). Placement is the first step and it includes the launderer opening up an account at a bank or some other type of financial business to make deposits with the illegal money. The placement step is often looked at as the most risk taking step because the launderer does not know the reaction of the bank and how they are going to accept a large cash deposit. If the deposit is too large the bank can recognize it and this could be considered a red flag for the bank. The purpose of this step is to avoid the authorities and to remove the money as far away from the source as possible. The second step is called layering. This is where the launderer hides the money by opening up other accounts at other banks and makes transactions between these different accounts sometimes even in different countries. This makes it very hard to track the exact location of the money. The last step is the integration step. The money is finally used out into society and seems to be legal, legit money but it really came from an illegal crime. Theses launderers use the money to buy houses, cars and anything else that is expensive. Now these launderers have lots of money that they have obtained illegally (Albrecht et al, 2009). Money laundering is extremely important because it is not just a crime that was created overnight. This scheme took time and intelligence to be thought out. We are not dealing with dumb pe... ...money laundering? Crime school: money laundering: true crime meets the world of business and finance (pp.21-22). Buffalo, N.Y: Firefly Books. Perez, E., & Mollenkamp, C. (2010, March 18). Wachovia settles money-laundering case. The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB10001424052748704059004575128062835484290.html Reuter, P. & Truman, E.M. (2004). The anti-money laundering regime. Chasing dirty money: the fight against money laundering (pp.46-48). Washington, D.C: Institute for International Economics. Statistical data – money laundering investigations. (2011). Retrieved March 20, 2011, from IRS website: http://www.irs.gov/compliance/enforcement/article/0,,id=113002,00.html Woods, B.F., (1998). The money laundering phenomenon. The art and science of money laundering (pp 1-4). Boulder, CO: Paladin Press.

Key aspects of legislation Essay

Summarise key aspects of legislation, regulatory requirements and codes of practice relating to own role and responsibilities. (7.1.1) The BTEC PTLLS award is necessary before a person can teach at a Further Education institution such as Aylesbury College. To support this qualification Lifelong Learning UK has published a new set of overarching professional standards 1 that any teachers in this sector will need to adhere to. This describes in generic terms, the skills knowledge and attributes for those that perform roles in this sector. It is disconcerting to hear that the qualification will soon be replaced following the Lingfield review. Other areas of legislation, that is important in the teaching context is the Health and Safety at Work act 1974, which states how all employers and employees need to take responsibility for their own safety needs. Key legislation that also needs to be considered for the learning environment is the Data Protection Act 1998. The collection and analysis of personal data is intrinsic to any learning institution and this act defines UK law on the processing of data on identifiable living people. It is the main piece of legislation that governs the protection of personal data in the UK and in practice it provides a way for individuals to control information about themselves. It is not just in the IT area but for all systems and paperwork when dealing with personal data, within the IT area it is especially important to consider when teaching the design of systems security and access procedures. Another area relevant to teaching IT are the Display Screen Regulations 1992/2002 which is an amendment to the Health and Safety act, this requires all employers who require their employees to use display screens to ensure that the seating position and lighting is properly adjusted and that the employee can take regular breaks from the screen. Other blanket legislation that applies in the workplace but not specifically to a learning institution are: * Race Relations Act 2000. * Disability Discrimination Act 1995 and 2005 (DDA). * Equality Act 2010. This brought together the numerous array of Acts and Regulations, which formed the basis of anti-discrimination law in Great Britain. This was, primarily, the Equal Pay Act 1970, the Sex Discrimination Act 1975, the Race Relations Act 1976, the Disability Discrimination Act 1995 and three major statutory instruments protecting discrimination in  employment on grounds of religion or belief, sexual orientation and age. Regulations more specific to the teaching environment are the following: * Special Educational Needs and Disability Act 2001. The act required education providers to make reasonable provisions to ensure people with disabilities or special needs were provided with the same opportunities as those who were not disabled. * Copyright, Designs and Patents Act 1988. A key point here is that only about 10% of any published document can be copied and circulated for educational purposes before copyright is infringed. * IfL Code of Practice for Teachers (2008). This is a straightforward code of practice for teachers to gives boundaries on their professional integrity, behaviour etc. * Safer practice, safer learning (2007) – responsibilities for safeguarding vulnerable adults in the learning and skills sector – published by NIACE and DES. Analyse own responsibilities for promoting equality and valuing diversity. (7.1.2) In the class discussion on this topic, we discussed that equality is not treating everyone the same, it is rather treating everyone as unique to enable them as far as possible to have equal opportunities to learn, this is what myself as a teacher will have to work to achieve. Promoting equality should remove discrimination in all of the areas covered by the Equality act. Bullying, harassment and victimization are also considered as equality and diversity issues. Diversity aims to recognise, respect and value people’s differences, and their ability to contribute. A teacher should aim to help them reach their full potential by promoting an inclusive culture for all students (and staff). Equality and diversity is becoming more important in all aspects of our lives and work for a number of reasons. Where I was previously working, the employees were recruited globally and could be posted anywhere, they were selected because they showed potential. Inclusivity and diversity was heavily promoted as it was recognised that having a diverse workforce enhanced the company commercially. People with different backgrounds bring different approaches to solving problems or commercial negotiations which is reflected in the company’s performance. In a college, recognising, embracing and valuing difference will lead to improvements for everyone, including: * A more vibrant staff and student  population; * A better working and studying environment; * Attracting and retaining the very best staff and students; As a teacher I can promote equality and diversity by: * Treating all learners fairly. * Creating an inclusive culture for all learners. * Ensuring equal access to opportunities to enable learners to fully participate in the learning process. * Enabling the learners to develop to their full potential. * Equipping learners with the skills to challenge inequality and discrimination in their work/study environment * Making certain that any learning materials do not discriminate against any individuals or groups * Ensuring sure policies, procedures and processes don’t discriminate It was discussed in class that equality can be promoted in different ways, such as discussing privately with a student if they have problems with dyslexia, which could be helped by the simple use of different coloured backgrounds to the powerpoints or handouts. A teacher must be aware of continually promoting inclusivity in all the course material and class discussions, some actions that can be positive are for instance, prior to the class, check the names, ages and any other details of the learners and if possible try to find photos or material that will hopefully be more relevant to their background. Although this shouldn’t be done to such an extreme to alienate others, it’s a fine balance. Also it is good to make sure that different types of learners are covered in the lesson plan by differentiating for learning styles. This also helps to keep the lesson interesting as one form of lesson delivery could get fairly dull. One key point would be to be careful of my language, jokes about stereotypes and casual comments could easily cause alienation. It is also necessary to have a plan on how to deal with inappropriate remarks and behaviour by the learners. Within a college there will also be other internal organisations available to meet the potential needs of learners such as : * Student services / welfare / financial aid / student support * Careers services / advice and guidance * Learning mentors / teaching assistants * Learning difficulties and disabilities assessment and support * International office for overseas learners * Chaplaincy or medical services including sexual and mental health Tutors will be the main point of contact for anything for a learner so it is important to understand how to get in touch with the various people working in the roles for my organisation. Evaluate your own responsibilities in lifelong learning (7.1.3) In class we discussed the role and responsibilities of a tutor in lifelong learning, a number of key roles were identified, such as a tutor needs to be knowledgeable about the subject, but not necessarily an expert, they need to be confident and communicate their points well, they need to be well organised with planned lessons and good timekeeping. The tutor must set an example with their behaviour, and direct the learners, but in further education, as opposed to compulsory education, you will not be acting as a leader and counsellor, rather a facilitator. Of key importance is establishing a contract with the learners at the start of the course, so that they understand the boundaries that are set and what my expectations of them are. In the FE sector this is more important with young adults (16-18 years) than in adult education. Bearing in mind that all learners will be slightly different and work at different levels and may have different needs, it is important for me as a tutor to understand this and if necessary give additional help and guidance as required. Without regurgitating the full list of responsibilities, some key ones to additionally pick out are: * Keeping up to date with developments in the core subject as well as keeping up to date with any new teaching guidelines or changes to the curriculum. * Encouraging the learners to progress and develop their careers by giving constructive feedback. * Continually reflect on my teaching performance and evaluate each session taught and change if necessary. Review own role and responsibilities in identifying and meeting the needs of learners. (7.1.4) A key responsibility would be to get to know the learners in the class as individuals, and to understand their different abilities and learning styles. The techniques already used in the first lesson would be a  very good start, such as the learning styles questionnaire (although interpretation of the results is very subjective.), the basic skills testing, and the group introductions. The group introductions and the personal interview prior to starting the course was a way of understanding the motivation of the learners, and why they are undertaking the training. With this knowledge the tutor can aim to ensure that the lesson delivery is varied to suit the different needs of the learners and give personal help if necessary. These activities are part of the ‘Identifying Needs’ stage of the Teaching and Leaning Cycle and are documented by Gravells 2, although she has the roles and responsibilities a little confused. As the course progresses, the tutors understanding of the needs of the individual learners will become clearer as they get to know them, changes and adjustments can be made to the lesson delivery. This is an application of Kolb’s Reflective Cycle, to put it simply – Planning, Doing, Reviewing, Learning and back to planning. References 1 Lifelong Learning UK (LLUK) New overarching professional standards for teachers, tutors and trainers in the lifelong learning sector. 2 Gravells, A., (2011) Preparing to teach in the Lifelong Learning Sector Websites www.excellencegateway.org www.ptllsresource.co.uk http://www.manchester.ac.uk/aboutus/equalityanddiversity/

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Electoral Reform essays Without some form of elections, there is no democracy. In todays world, different states across the globe are uniquely recognized by the culture, political history and party organization they stand on. Given this, states develop unique electoral arrangements from the vast variety of these systems to accommodate their political needs. Elections do much more than simply determine who will form the next government; they have several important functions in a state. The primary role of elections, of course, is to provide a routine mechanism for recruiting and selecting the individuals who will occupy seats in representative institutions (Jackson and Jackson, p. 364). Also, regularly held elections provide the people of the state with a means to review the governments record and mandate and decide whether to replace it with an alternative. Once governments have been elected, they inherit a legitimacy to rule the state and carry out the mandate on the voters behalf. In all societies, elections also act as agents of political socialization and political integration, providing a unifying focus for the country (Jackson and Jackson, p. 365). There are three main types of electoral systems: single-member plurality, single member majoritarian and proportional representation. In our discussion, we will focus on the current system used by the Canadian government, the single-member plurality system, and whether Canada should consider replacing it with the proportional representation system. It is my goal to argue the advantages of changing the Canadian electoral system to the proportional representation system (from this point on referred to as PR), versus maintaining the current single-member plurality system (from this point on referred to as SMP). Before we begin to dissect this issue, we must first keep in mind, a few stipulations. It is my opinion that the advantages and disadvantages of the PR versus SMP are that ...

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Arson and Pyromania - Research Paper Example The investigation of fire-based crimes is predicated on the understanding of the minds and motives of arsonist and pyromaniacs. Behavior analysis of the pattern of arson offences is a relatively new investigative tool for local and federal authorities as the essay below portrays. In most cases, the fires often destroy all the forensic evidence that expedite the investigation into the motives and nature of the fires. This therefore makes it difficult for investigators to evaluate the mental stability of a suspect and determine the actual motives of such (OConnor, 2012). This therefore makes behavior analysis an important method of investigating fire-based crimes. Through effective behavior analysis, it becomes possible to differentiate an arsonist from an individual suffering from pyromania. Arsonists are criminals, individuals who instigate fires for either political or economic gains. Arsonists have often instigated bush fires or torched houses and cars among other resources in order to gain advantage over others. Pyromania on the other hand is spontaneous unpredictable and a severe medical condition that motivates individuals to start fires as a way of gaining relief. Arsonists are analytical. They are likely to instigate a fire only when the situation presents advantage. They select their targets carefully and often strive for thoroughness. This implies that fires started by arsonists often annihilate all the evidence from a crime scene. Additionally, the nature and the locations selected by arsonists are always suspicious since the fires often end up covering for the crimes. Analyzing the behavior of a suspect for example should major on the determination of the signs and symptoms of pyromania. Such thorough investigations help determine the motives of the suspects and the nature of the fires started by arsonists. An effective analysis of the behavior of a suspect helps portray the nature of the fires and

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The Different International Markets Only Changing the Structures Essay Example for Free

The Different International Markets Only Changing the Structures Essay â€Å"How Ingvar Kamprad succeed to adapt the different international markets only changing the structures?† The evolution of Ikea’s organization structure changed through the years. First, it used to have an horizontal organization structure, with just one boss taking the decisions, Ingvar and the employees, manufacturing the products (Exhibit 1). Most businesses begin as simple structure with only two levels: the strategy apex and an operating level.(P79)This is an original Swedish model and it is normally used in small companies. A successful horizontal structure allows each employee to have and affirm his own perspective. Thus all the employees shape a society in their company. Eliminating the hierarchical structure deemphasizes the value of power, and accentuates the collaboration. It allows balancing the power in the structure. The first problem appeared in the 1970s:growth in the Swedish furniture market was stagnating. Kamprad felt it was time for IKEA to expand internationally. Refer to the theory from class, one of the reason why restructure is the growing of organizations.(P89) Then, the structure had to be adapted since the horizontal one was now too simple. That’s the reason why it evolved from the horizontal form to a more vertical way (Exhibit 2). As noted, vertical coordination rests on top-down command and control. (P59 )As in the horizontal one, the boss is situated at the top. However, the management was split up into two different â€Å"departments†: the Swedish and the European management. This division will be the base of the Ikea’s successful future. Dividing the management into these two segments, gave them the possibility to keep on going with the traditional Scandinavian culture; and on the other hand, improve and innovate in the European market. In the 1980s, Ikea wanted to start doing business not only in Europe but all over the world, in the USA, Canada and Asia, for instance. According to the knowledge we learnt from class,the reason why restructuring is that The environment shifts.(P89)At this time, the organization frame of Ikea had also got to be changed. In this case, the management was divided in geographical regions. Once this modification had been done, each Ikea store was able to satisfy the different consumer needs depending on the region they were located (Exhibit 3). Furthermore, between 1986 and 1990, Ingvar Kamprad elected Anders Moberg as a president; they did not have the same idea about the management and the structure, and that is the reason why the company structure changed into a new one. The leadership shift had an impact on the company’s management style.(case,P10)The environment shifts is also a reason of restructure.(P89) This new structure is divided into 3 levels: supervisory board (the top), executive board and staff. To our mind it is like Mintzbergs structural configurations: divisionalized form. Divisionalized form is based on centralization and different divisions in the same company. We can say that it is like the way of thinking of Anders Moberg, the president, because he is more committed to systematization (as refer in the case study page 10). From 2000, they opened more stores and they worked with a wider range of products, not just kitchen and garden products, but also office furniture and more traditional designs. This is the reason why new departments emerged, because of the need of specialized personnel. But the structure remain the same, this additional departments did not affect it. To sum up, we would like to highlight the importance of Ingvar for the Ikea Company, since all the decisions he made were fortunately the best ones he could have taken. Each decision was taken at the right time. Even with many difficulties, Ingvar Kamprad knew how to turn problems in opportunities, for instance with the Ikea launching in the worldwide markets. He was self-confident and believed in his company’s values and culture, and he never tried to change this but to improve it, through the combination of different types of organization structures. Many small companies may have Ikea as a reference; in the moment he wanted to enter to new markets (become international) it was forced to adapt its organization frame: evolving from a horizontal to a more vertical one. So that, we can conclude that if companies wanted to expand their business to new markets, it is necessary to change and adapt to what the moment requires. He opted to rely on traditional values ​​and strive to provide a better quality of life to consumers. The founder has always known how to analyse and follow the market surronding him. Each decision was taken at the right time. Even with many difficulties, Ingvar Kamprad has known how to turn problems in opportunities, for instance with the Ikea launching in the worldwide markets. Through this case study, we wanted to show that the current state of Ikea is thanks to Ingvar Kamprad. through this case, we wanted to show that it is the Man itself who made the corporation what it became. We also wanted to emphasize the fact that the structures change (very) quickly, thus, you must follow the market surrounding.